27 August 2008


I'm not the first to find a similarity between these two logos. The first time I saw John McCain's logo on one of his ads, I immediately thought "mmm... french fries."

The typeface used in the John McCain logo is Optima, Straightforward, plain, and just about as ho-hum middle of the road as it comes as far as text goes.
Not so coincidentally, this is the same typeface used on Maya Lin's Vietnam Memorial. More discussion here.
I think I'd be more persuaded if they had used that cool retro McCain Frozen Foods font. That funky star that dots the "i" is like a future that will never be. Let's hope the same will come to be said about that other McCain star...

1 comment:

h.Lo said...

LOL -- what a funny observation! =)